Although there are still several weeks until Christmas arrives, some of us have already started looking for gift ideas and organizing Christmas meals for business and with friends. For this reason, the hospitality industry is one of the sectors that, together with El Corte Inglés , inaugurate the Christmas campaign early.
If you have a restaurant or a food house, you will know perfectly well that there is a lot of competition and that there are many cautious customers who avoid leaving things to the last minute and that already in October, or at most in November, they begin to ask about the menus for your business lunch or dinner .
At this time, after Halloween, many restaurants begin to promote their Christmas menus . That’s why we have written this article, to give you some ideas to promote your Christmas menu . Let’s see them:
1. Think about the message you want to communicate
The first thing you need to do is think about the message you want to convey to your target audience and how you want them to perceive it.
Based on this, you can define the general tone of the message . It can be a funny phrase in a humorous tone, an emotional message or a more serious message. But, in addition, the design, images and typography must also match the audience you are targeting.
2. What sets you apart from others?
Think about what makes your restaurant different from others.
It can be fantastic views of the sea, a private lounge, a room to continue the drinks party or a children’s play space, for example. The idea is that the people who read it, in addition to making their mouths water with the menu, choose your location for the extras it offers.
3. Don’t know anything about design? Don’t worry!
If you don’t have a graphic designer, don’t worry. Nowadays, it’s possible to find a wide variety of easy-to-use online design tools . In a previous article, focused on how to make free flyers and brochures online, we brought you five free online design programs , such as Adobe Spark, Canva or Crello. Take a look at them to find free menu templates that fit what you’re looking for.
But if you want to design your menu using, for example, a nice photo of your establishment in the background, it will be enough to put the message you have prepared on it. But if you want to find other types of photos (photos of dishes, Christmas photos, New Year’s Eve photos or celebration photos in general), check out this previous article where we brought you several banks of high-resolution images to print for free .
4. A good impression is what counts
If you have several menus, you can print different brochures with each of them to give to customers who request them to plan their dinner or lunch.
But if you have thought about distributing them to companies or mailing them , it is best to include all the information in the same brochure. This way, it will not only be more comfortable for customers, but you will also save a lot of money.
You can also print another set of menus to place at the entrance of the restaurant so that anyone passing by can see them and take them home to review more closely.
5. Social networks are everything: promote your Christmas menus online
Although printing Christmas menus is a good promotional strategy, it all adds up.
For this reason, we also recommend that you include the promotional image in the header of your social networks , that you make them available to customers on your website, that you carry out an email marketing campaign and that you publish related content on social networks. .
Ideas for designing menus for bars and restaurants
A few months ago we published a very comprehensive article in which we gave you three ideas for designing menus for bars and restaurants .
If you review it, you will find information on how to design a restaurant menu , based on so-called menu engineering, color psychology, and composition and design.
In this sense, it is worth remembering that the quality of the printed product is not a minor issue, quite the opposite. Customers know the value of a good print, they perceive the finish, the type of paper, the design, the message… At Soloimprenta.es we offer you the possibility of customizing your menus or restaurant menus to the maximum , selecting the format, type of paper, its weight and all the details you need.
You can get your menus by making only a small investment. Take a look at everything we can offer you at your trusted online printing company .
