There is no doubt that images are a key element in any advertising brochure, as they help us reflect those ideas and concepts that are part of our message and that we want to convey to our target audience, avoiding saturating the space with too much text.
It is often said that “a picture is worth a thousand words”, but the point is that not just any image is enough, nor is it enough to place it anywhere. We must correctly choose the images that we are going to use so that, together with the text, they manage to result in a message that makes sense, is univocal, and is in line with the objective we are looking for.
Furthermore, we must bear in mind that choosing images and placing them in an advertising brochure is not the same as on a business card, in a magazine or on a poster.
Ideas to design an advertising brochure that works
Before talking about images for flyers and brochures, let’s remember an article a few months ago, where we gave you six ideas to design an effective flyer .
The keys to designing an effective flyer, which you can consult in depth in the article in question, could be summarized as follows:
- Address your audience directly , that is, vary the tone of the message depending on the type of clients you are looking for.
- Include simple , but powerful content: quick and attractive titles, dynamic words and separate and differentiated information
- Use bright colors that are complementary or simply a variation of the same color
- Create a focal point : This is where the image comes into play, whether photographs, geometric images or illustrations. The fundamental thing is to look for a striking and, at the same time, professional image, as we will see below.
How to correctly use images in flyers and brochures
What is your goal for printing advertising brochures?
The first thing we must be clear about is the objective for which we want to design our flyers and distribute them.
It may be to publicize the advantages and quality of our product or service, to highlight what makes us different, to give a more personal image of the company, to relate our brand to certain values, etc. Therefore, it is essential that the images we choose perfectly reflect what we are looking for.
If we have a new menu in our restaurant, let’s look for images of the most delicious or impressive dishes , or the textures of our star ingredient. If we want to promote a new product, this must be the protagonist of the images we choose, and if we simply announce the opening of our business, it will be necessary to use a professional image of our premises , or of the product or service that we are going to sell.
What quality should the images have for the print to look good?
It is very important that the selected images have a minimum quality and have an adequate resolution so that when printing the brochures they look perfect. If you want to know what exactly the resolution of an image is , visit this post where we tell you what the perfect resolution is to print quality images .
At this point you may be wondering how to get quality photographs for advertising brochures , and the answer is easy: if you have the budget, you can hire the services of a professional photographer; but if your budget is limited, you can obtain them from an image bank. Online you can find banks of high-resolution images to print for free , files with a wide variety of photographs in different sizes.
In any case, editing is usually necessary to ensure that all images have the same contrast and brightness. You can also do this online, with tools such as Canva, or on your computer, with image editing programs such as Photoshop or Gimp.
What is the best layout for images in an advertising brochure?
All the elements that we include in our brochure must maintain a certain coherence between them.
We reminded you a few lines above: composition is essential . For example, if you are going to put a background image to overlay the text, it is essential that it can be read without difficulty.
On the other hand, you must keep in mind that the human eye tends to look towards the upper right, so the most suggestive images should be located in this place. Creating focal points in the direction you choose, using geometric shapes or colors, can help you direct your clients’ eyes.
In addition, you must carefully select the image that will go on the cover if what you are going to print are diptychs or triptychs. Think of it as the business card of your brochure, the first thing readers will see, so they should invite them to continue reading inside.
Is it necessary to indent?
Before designing an advertising brochure, you must assess whether or not you are going to respect the indentation with the images. If you are not going to do this, it is important that you make sure that they will not be cut off when it comes time to print your flyers.
In any case, you can use the free advertising brochure templates that you will find on our website.
Trust your reference printing company to print your advertising brochures
Advertising flyers and brochures are essential support for all your promotions, as they can reach a very wide audience in just a few hours.
If you need us to give you a hand in the process of designing brochures for your business or event, count on our professional design or file review service . Furthermore, if what you are looking for is the best price to print advertising brochures , you have found it.
Visit our flyers and brochures section and select only what you need. In addition, you can receive your order in 24 hours if you select the express service option from Soloimprenta.es .
